Incognito has been a leader in the insect repellent industry for 17 years, but when they decided it was time to elevate their brand identity online and offline, and expand their reach, they reached out to us.
Tasked with creating their very first brand guideline (available on request), we started from scratch, working with only a logo and a simple colour hex code.
The result? A bold, cohesive brand guideline infused with original designs, captivating copywriting, anda competitive edge. This foundation has since been adapted across digital platforms and marketing campaigns, helping Incognito make a lasting impression.
Incognito Repellent
Leaflet Design
Incognito's original leaflet design was cluttered with excessive text, low-quality product images, and an uninspiring layout. It lacked personality, failed to engage readers, and did little to showcase the beauty of their products.
The new design transforms all that. Incorporating the vibrant creative elements and colour palette outlined in the brand guidelines, it’s now visually striking and inviting. With a cleaner layout, better use of white space, and concise text that gets straight to the point, the leaflet is far more engaging and enticing to readers.
Product Display Design
In collaboration with Whole Foods, the Incognito team required a product display stand designed to meet specific dimensions.
The approach focused on simplicity, ensuring the display was easy to understand from afar and instantly conveyed the brand’s message. Overall, the stand was a success, attracting significant consumer attention at the event.
Klaviyo
Email Templates
Email marketing is central to Incognito's strategy, but their previous designs were dull, lifeless, and easy to ignore.
It was clear they needed a serious upgrade.
Enter the new email templates: bold, playful, and impossible to overlook. Each one serves a clear purpose, with eye-catching visuals and an engaging flow that pulls readers in and keeps them scrolling. Everything their old designs lacked. Now, they're worth opening.
Social Media
Content Design
Incognito's social media once felt like a disorganised dumping ground, lacking cohesion and appeal. Now, it's a fully curated experience, from engaging content to the polished presence of their profiles.
Everything has been revamped, from eye-catching cover photos to thoughtfully designed highlight icons, all tied together with witty, on-brand copywriting.